Frustrated Trying To Figure Out Why Your Site Isn't Producing Sales?
Website Optimization – The Key To Being Ranked In The Search Engines
Many business websites suffer from loss of business due to the fact that their company website doesn't rank in the top 5 positions of a the search engine results. It's frustrating having a website that you expected to be a valued business asset that isn't producing a steady stream of monthly leads and revenue.
If your like most businesses, you work hard to generate sales leads and want to tap in to the customer and client traffic utilizing the Internet every day. What you may not know is that numerous search engine companies have studied click through rates to websites ranked at various positions in the search engines. Here’s what they found:
Conclusion: You need your site ranking on the first page of the search engines for a targeted search phrase – in fact, statistically its virtually necessary for businesses looking to generate online sales to be ranked in the top 10 positions of the search engines.
The Challenge: How do you as a owner of a business website get ranked well in the search engines?
First, you need to create a plan of action for generating Internet traffic that translates into sales. This is normally not an easy task and is difficult without help from an experienced internet marketing or Search Engine Optimization (SEO) expert. This is where we can definitely help. We understand the intricacies of data flow on the internet, can analyze where internet traffic is going, and deconstruct competitor sites, to create a plan for targeting search phrases being used to find your business and your customers or clients effectively. Equally critical is to have a plan for creating ongoing relevant back links to your website quickly and effectively. Here are just a few key components you need to consider:
Review Business Activity: What are your potential clients and customers looking for? What frustrations, problems and needs do they have that your product or service can solve? Is your website content focused on you and the features of your product or service or is it focused on the benefits your visitors get when doing business with you? We can help you effectively evaluate and target these issues to make sure your site is focusing on your prospects..
Analyze Traffic: How is your site currently performing? Do you even know? What terms are they searching for? We can help you ensure you have the proper tracking software installed to effectively analyze what they are looking for and how often and where they are visiting your site both before and after your site is properly optimized. We do the research for you. What are the top ranking competitors doing? We’ll find out and give you the competitive edge.
Regular Site Updates: It’s critical to the search engines to update your site regularly with new content and news. We’ll develop a plan to keep your site fresh and informative to maintain the rankings we work so hard to obtain.
Visitor Acquisition and Follow-Up: Now that you’re getting the traffic, the biggest mistake is not capturing that visitors contact information – at least their name and email address. Let’s be honest, how often have you bought the very first time you visited a website? We’ll set up a virtually automated program to capture those visitors and prospects and develop them into paying customers. What’s the value of a lifetime customer to your business?
Link Building: An extremely important factor to search engine ranking are back links – to and from your website. We’ll show you how to get quality links from recognized authority directories and using video directories, article directories, forums, blogs and press releases just to name a few – all driving new traffic to your site and building your search engine rank.
Check-ups: Search Engine Optimization is a never-ending process. Search engines frequently change their criteria and alogorithums to rank sites. Your site needs to be reviewed regularly to make important amendments and selective re-submissions.
If this sounds like a lot – you’re right! But the importance of marketing your site effectively and professionally can’t be underestimated. It’s critical to the long term success of your business. Would you handle all your own complex business tax or legal issues? Performance Marketing can provide you exactly what you need to effectively market your business, so you can focus on what you do best and let us handle the rest.
Call today to schedule a consultation to learn more about how you can begin truly harnessing the power of the internet with expert internet marketing assistance from Performance Marketing Green Bay
Call Jim at 920-435-1995 or email firstname.lastname@example.org get started today.
Is Your Site Optimized?
Website Optimization Tips
Here is a quick checklist that Performance Marketing can assist you and/or your webmaster with to make sure your website is being properly optimized for the search engines:
Call us for an on site analysis, evaluation and recommendations for your website today. Contact Jim at 920-435-1995 or email at email@example.com
To Register for Performance Marketing's teleseminars, webinars, video tutorials, special reports and more, simply leave your name and email address below.