Over 32 Billion Videos Are Being Viewed Every Month - Are You Using Video?

Why should you be using videos in marketing your business?

What are the most popular web addresses on the internet? Google, Yahoo and YouTube.  are now one, two and three which is why you need to use them to help grow your business.

What more reasons? Take a look at these revealing reports from Emarketer and Comcast on online video use:

•  Comscore today revealed that the popular social network YouTube has reached 100 million viewers. In total, internet viewers have viewed 14.8 billion online videos in January 2009 alone.

• According to the report, December was record setting for the online video industry, reporting a growth of 13% over November in U.S. online video viewing. YouTube capitalized on that gain, accounting for 49% of the gain.

 Other notable statistics from the report:

    * Google video sites also surpassed 100 million viewers in December.
    * 78.5 percent of the total U.S. Internet audience viewed online video.
    * The average online video viewer watched 309 minutes of video, or more than 5 hours.
    * The duration of the average online video was 3.2 minutes.
   
34 million people in the us went online to watch an astounding average of 81 videos for a total of 11 billion videos in April, the latest figures released by comScore

    * 71% the total U.S. Internet audience viewed online video
    * The average online viewer watched 228 minutes of video
    * 18-34 year olds were the heaviest viewers watching 287 minutes each
    * 82.1 million viewers watched 4.1 billion videos on YouTube @ 49.8 videos per viewer
    * 46 million viewers watched 481 million videos on MySpace @ 10.4 videos per viewer
    * The average online video duration was 2.8 minutes

AC Nielson reported more than 10 billion online video views in May 2009

U.S. online video lovers continued to increase their consumption of online video content in May, as total streams crossed the 10 billion mark, according to the latest Nielsen Online VideoCensus data. Total unique online video viewers climbed 12 percent since 2008 to 133.7 million, and the average viewer took in more than three hours of online video content in May. According to a study by Google and AOL conducted by market insight and information group TNS,

• 75 percent of respondents reported watching more video online than they did a year ago, and over half
  expect to watch more online video in the next year.

• 78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television

• 63 % said they prefer video sites to include advertising if it helps keep content free. Apparently the online community is embracing video much more willingly than expected.  

       Here are some other numbers to look at if you still need convincing:

• 64% of respondents have taken action after seeing an online video

• 44 % going to the advertiser's Web site

• 33 % searching for a product or service

• 22 % visiting an actual off-line store

• 21 % discussing the advertised product with friends or family.

Online video ads lead to sales.

The Online Publishers Association recently published a report entitled "Frames of Reference: Online Video Advertising, Content and Consumer Behavior". The report finds that:

• Out of 80% of viewers who watched an online video ad, over half took some type of action.

• Close to a third had visited a related Web site

• 22% looked for more information

• 15% percent had gone to a store

• And 12% made a purchase

All this strongly suggests that people are looking to video to get informed, educated and entertained.  Consider how much effective a brief video is compared to a 30-60 second commercial or ANY type of print ad – its fast, effective, builds trust and a bond with the viewer.  You can effectively inform your viewer at least 10 times better than any other type of media.

Internet video is an excellent way to create a buzz about your business and generate new leads.

If you aren’t using video, you are missing a LOT of sales.

Making videos is becoming easier than ever. Software programs like Windows Moviemaker make producing home videos amazingly simple and fun. It is now possible for you to produce a commercial for your business at home and then have it seen by tens of thousands of people on the internet.

Flip video cameras make it even easier.  You can keep one in your packet, shoot video instantly, anywhere plug it into your computer and have it up on YouTube in minutes!

One great strategy is placing your videos on social media sites like Facebook and MySpace.  We assist our clients in placing their videos in over 100 video directories, when properly optimized, drives huge amounts of free traffic to your site and can get you top 10 search rankings sometimes in a matter of hours! 

Video marketing is extremely powerful!  We use special software that not only submits your videos to all these video directories, it also strips the audio and is indexed in multiple podcasting and social media directories that again, are being considered by the search engines as extremely relevant and getting high search engine rankings in a matter of hours or days.

As people today turn away from newspapers and television as traditional sources for news and entertainment, they are going to the internet in increasing numbers. For your business to remain viable you MUST capitalize on that. 

At Performance Marketing, we can guide and assist you with all your video and video marketing needs.  We’ll help you select the right equipment, the right software and the effective tools to use video to propel your business and leave your competitors in the dust.  You’ll have your videos optimized for maximum effect and results and submitted all across the internet to get seen by tens if not hundreds of thousands of viewers

For more information or to get started with implementing video in your business, contact us by phone at 920-435-1995; or send us an email at webtipsguy@gmail.com

---

10 tips for using video to market your business

It's pretty amazing how video is quickly becoming the #1 method used to sell on the internet...

No matter what product or service you offer, you should be using video to market your business.

That's because different customers respond better to video than they do to text.

By using both text and video, you're reaching a wider audience than you would with just text alone.

Here are 10 tips and tricks for using video to market your business...

1. Keep them short.

Whether you're putting videos on YouTube.com or you're using them to pre-sell products on your website or blog, keep them to around five minutes or
so in length... especially if your audience includes people who don't know you.

If you have a longer video, break it into multiple smaller videos as part of a series on your subject.

2. Post videos on your sales pages and website home page.

You can use video sales letters to highlight the main points of your regular sales letter. You can also use videos to demonstrate what the product is and how easy it is to use. You can demonstrate not only the
features of your product or service, but more importantly the benefits derived by using it.

A very powerful tip is to get your satisfied customers to give you video testimonials. People want to know that your product or service works - and a video from a satisfied customer goes a lot further in offering credibility than a written testimonial from J.W of Yakima, WA

3. Choose your keywords carefully.

If you're loading your videos onto YouTube, choose keywords that your market is currently using to find
information in your niche or business.

Using keywords that people aren't actively using won't get you results in the search engines

You may also choose keywords that match those being used alongside other popular videos in your niche or business. You get the added benefit of linking to the popularity and traffic derived from
other similar videos on your subject

4. Know your purpose before you start.

Before you film, choose one purpose or subject for your video. Is it to get leads? subscribers? Send traffic to your website or blog? Pre-sell a product?  Answer commonly asked questions?

Whatever the reason, base your entire video around that singular goal.

Don't confuse your viewer by giving them more than one option.

5. Create a call to action.

You should create at least one call to action in your video, where you tell people exactly what you want
them to do and why (e.g., "Go to www.yourdomain.com to grab Part 2 of this video - but hurry, you can only get it free for a limited time!")

6. Encourage comments.

If you're posting your video on YouTube, on your blog or other social sites, encourage comments (even
controversial ones). The more people talk about your video, the more your visitors will return to your page to
see what's new in the discussion.

7. Use other social sites to jumpstart the viral effect.

If you want your video to go viral, you need to advertise it. One way to do that is to link to or embed your video on your other social media site
pages, like Twitter or MySpace.

8. Blog about your video.

Another way to advertise your video is to blog about it. If you embed your video on your blog, then encourage your visitors to bookmark it using Digg.com, StumbleUpon.com or similar social bookmarking sites.

9. Ask your Joint Venture partners and affiliates to share your video with their prospects and customers. 

If you aren't currently using partners or affiliates to
market your products or services, start! You're leaving a lot of profits on the table.

Yet another away to advertise your video using partners and affiliates is by asking them to mention it in their newsletters, on their blogs and to share it with their social media contacts.

10. Put a video on a CD/DVD and give it away for free.

You can build a physical mailing list by putting your video on a CD or DVD and giving it away for free to those who give you a mailing address. Be sure to include an upsell at the end of your video or at the very least, to go to your website or blog and sign up
as a subscriber.

In summary: You can use videos to pre-sell products, demonstrate products, teach your prospects, drive traffic to your sites and grow your
mailing, leads and customer lists. Start applying these tips today - you'll be amazed at what video marketing can do for you.

Get your FREE video marketing guide by simply leaving your name and email address below.

  Here's the video camera I use for 98% of all my videos - built in software and you can upload directly to youtube!

---

Marketing Green Bay Home | SEO | Website Optimization | Video/Video Marketing | Article Marketing | Social Networking       
Affiliate Marketing | Web Design | Contact Us | Resources