Over 32 Billion Videos Are Being Viewed Every Month - Are You Using Video?
Why should you be using videos in marketing your business?
What are the most popular web addresses on the internet? Google, Yahoo and YouTube. are now one, two and three which is why you need to use them to help grow your business.
What more reasons? Take a look at these revealing reports from Emarketer and Comcast on online video use:
Other notable statistics from the report:
* Google video sites also surpassed 100 million viewers in December.
* 78.5 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 309 minutes of video, or more than 5 hours.
* The duration of the average online video was 3.2 minutes.
34 million people in the us went online to watch an astounding average of 81 videos for a total of 11 billion videos in April, the latest figures released by comScore
* 71% the total U.S. Internet audience viewed online video
* The average online viewer watched 228 minutes of video
* 18-34 year olds were the heaviest viewers watching 287 minutes each
* 82.1 million viewers watched 4.1 billion videos on YouTube @ 49.8 videos per viewer
* 46 million viewers watched 481 million videos on MySpace @ 10.4 videos per viewer
* The average online video duration was 2.8 minutes
AC Nielson reported more than 10 billion online video views in May 2009
U.S. online video lovers continued to increase their consumption of online video content in May, as total streams crossed the 10 billion mark, according to the latest Nielsen Online VideoCensus data. Total unique online video viewers climbed 12 percent since 2008 to 133.7 million, and the average viewer took in more than three hours of online video content in May. According to a study by Google and AOL conducted by market insight and information group TNS,
Here are some other numbers to look at if you still need convincing:
Online video ads lead to sales.
The Online Publishers Association recently published a report entitled "Frames of Reference: Online Video Advertising, Content and Consumer Behavior". The report finds that:
All this strongly suggests that people are looking to video to get informed, educated and entertained. Consider how much effective a brief video is compared to a 30-60 second commercial or ANY type of print ad – its fast, effective, builds trust and a bond with the viewer. You can effectively inform your viewer at least 10 times better than any other type of media.
Internet video is an excellent way to create a buzz about your business and generate new leads.
If you aren’t using video, you are missing a LOT of sales.
Making videos is becoming easier than ever. Software programs like Windows Moviemaker make producing home videos amazingly simple and fun. It is now possible for you to produce a commercial for your business at home and then have it seen by tens of thousands of people on the internet.
Flip video cameras make it even easier. You can keep one in your packet, shoot video instantly, anywhere plug it into your computer and have it up on YouTube in minutes!
One great strategy is placing your videos on social media sites like Facebook and MySpace. We assist our clients in placing their videos in over 100 video directories, when properly optimized, drives huge amounts of free traffic to your site and can get you top 10 search rankings sometimes in a matter of hours!
Video marketing is extremely powerful! We use special software that not only submits your videos to all these video directories, it also strips the audio and is indexed in multiple podcasting and social media directories that again, are being considered by the search engines as extremely relevant and getting high search engine rankings in a matter of hours or days.
As people today turn away from newspapers and television as traditional sources for news and entertainment, they are going to the internet in increasing numbers. For your business to remain viable you MUST capitalize on that.
At Performance Marketing, we can guide and assist you with all your video and video marketing needs. We’ll help you select the right equipment, the right software and the effective tools to use video to propel your business and leave your competitors in the dust. You’ll have your videos optimized for maximum effect and results and submitted all across the internet to get seen by tens if not hundreds of thousands of viewers
For more information or to get started with implementing video in your business, contact us by phone at 920-435-1995; or send us an email at firstname.lastname@example.org
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Here's the video camera I use for 98% of all my videos - built in software and you can upload directly to youtube!