Position Yourself As the Expert and Increase Your Site Rank and Traffic
Article Marketing: Building Your Business Through Educating Your Prospects
Article marketing, of course, starts with an article. You'll need to start writing about aspects of your business, product line, or service that are directed at solving issues, problems, frustrations or concerns of your potential prospects
Start by examining all of your products or services, the value of using them and the problems they help your target viewers overcome. Break each aspect down to a single isolated topic and write several, brief 250-350 word articles.
Be sure that your articles are filled with content related to your site and that you don’t tell them everything they need to know. Ideally, you want to finish your articles leaving your reader wanting to learn more about the information or subject your presented. You finish your article with your Bio or resource box which provides a link back to your website, preferably using your primary keyword as what’s referred to as “anchor text” that has your website url as the hidden link
Key Point: Be ABSOLUTELY certain that you are writing your article around one of your primary, target Keywords. This is CRITICAL! You want your article to get noticed and you do that by focusing on a keyword or keyword phrase that people are searching with to find your topic. It will also help your article rank on its own in the search engines
Once your article is done, you need to submit it to as many article directories as you can – we’ve listed the top 50 for you in our article directory. If you want to save a lot of time and frustration, you can have us do this for you, including setting up all your article directory accounts for future submissions.
What exactly does all this accomplish for you?
The strategy is this: Your articles are intended to get publicity and recognition for the great information you provide – positioning you as the expert in your field – the “go to” person. The more publicity and exposure your article receives across the Web, the more your article will be picked up and replicated on other websites which leads to more highly targeted traffic to your site. As your keyword optimized article is picked up and viewed at more and more sites, this increases back links to your website and boosts your search engine rankings.
This is a long term strategy but a VERY effective one as it leads to more and more traffic as time goes on and has the added benefit of producing highly targeted and motivated prospects
In order for your online business to continually flourish, you must have a constant flow of traffic to your site Do not underestimate the power and effectiveness of articles. They tell all your potential online customers about how you can help them and positions you as the expert they should be calling on. Make article writing a regular part of your online marketing mix and watch your business grow.
For more information or to answer any questions on article marketing, give us a call at 920-435-1995 or email me directly at firstname.lastname@example.org to learn how we can create an article marketing plan to build your business.
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